4. The "Jason Lives" Marketing Secret

The "despite what you may have heard, (something related to your product) is not dead..." strategy tells your prospects that your product is still alive and kicking and they have been just hearing untrue rumors. You just need to dispel the gossip and give them proof why a lot of people are wrong about it.

It may also be used to show your niche is prospering. I.E. "despite what is floating around on the forums our beloved Internet Marketing niche is not only alive and well but growing at over 8% per year, quarter, week" or whatever would be applicable.



5. The "Birthday Reminder" Marketing Secret

The "get your (a friend, a family member, a colleague, etc.) a gift for (a holiday or birthday)..." strategy tells your prospects to be giving on the particular holiday. You can tell them to reflect back to a time when they bought and gave a gift to someone they cared about and tell them to remember how good the gift of giving felt.

You can actually have several pre made Holiday splash pages. Then 30 days before each holiday you simply trade out your splash page for the new upcoming holiday version with whatever sale or promo your running on it.




6. The "How Did You Feel?" Marketing Secret

The "have you ever missed (a big sale, a valuable opportunity, etc.)?..." strategy tells your prospects to actually mentally answer the question and think back to that time. They will likely remember it felt bad and how it affected their life negatively.

Now, when you present your special product offer, they will think twice about passing it up. I have even gone so far as to say at the end of the 'missed out' line "thank Goodness you don't have to go through that again, when all you need to do is hit the add to cart button right now!"

I hope each seldom used but highly effective Marketing Secret helps you in your efforts to stake your claim in the internet Gold Rush!